Meet the Hedonista

Joining Santa in our series of Virgin Hotels good-time-enablers, we created a character to give travelers permission to go on long-awaited vacations once covid vaccines began to roll out and traveling was safe again.

We named her The Hedonista, seeker of all things debaucherous, and deployed her to introduce Virgin’s summer travel program.

The ultimate enabler, she’s the devil on your shoulder, the voice in your head, and that messy friend (with the best ideas).