Smirnoff
Global
Shaking Up Cocktails since 1864
A global campaign that took modern rituals and turned them into cocktail moments.
Add one part Smirnoff, to two parts viral trend —shake well, and pour over ice.
Anthem
Friendmas
Sun Spritz
Goal
To-go-tini
Roller Renaissance
BLAISE CEPIS DIRECTOR • DAN DEALY DIRECTOR PHOTOGRAPHY • DEAN WOODHOUSE & HUGO BIERSCHENK CREATIVE DIRECTORS • MATTHEW ECKRICH COPYWRITER • MY ROLE ART DIRECTOR