Virgin Hotels

Loyalty Program

Do You Know About The Know?

How do you communicate all the information in a hotel’s loyalty program in a fun and palatable way?

You write it as a conversation between the two bestie archetypes we all know and love: one is the informed planner friend, and the other is the “just tell me how much to venmo and when to get to the airport” friend.

Do you know about, The Know?

Highlights

ROSANNA WEBSTER ANIMATOR • MICA GALLINO CREATIVE DIRECTOR • MATTHEW ECKRICH COPYWRITER • MY ROLE JR ART DIRECTOR

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