Virgin Hotels
Holiday ‘20 & ‘21
You’ve Been Good Enough
Virgin Hotels needed a Christmas miracle: to drive hotel bookings during the industry’s slowest season amidst a global pandemic.
We recognized the need for a great equalizer - someone we usually aim to please who could pardon our personal pandemic sins, own how sh*tty the past year has been, and make us feel ok to indulge in travel.
Enter: Virgin Hotels’ Santa.
A naughty alternative to traditional Santa Clause, who delights in our misdemeanors and is here to say, you’ve been good enough.
Virgin Hotels
Holiday 2020
Damn it, Helen
Problem Solver
New York Real Estate
Happily Never After
Part 2
Put a Twist on Tradition
This season, travelers looked to the holidays as an opportunity to revive the traditions sacrificed to the global pandemic.
How do you sell an “alternative Christmas” to consumers seeking tradition, and encourage them to stay in a Virgin Hotel instead?
You bring out your most unconventional pitchman to show travelers that traditions with a twist are most certainly the better way to holiday.
Virgin Hotels’ Santa is back in all his boozy, bawdy, glory! Come all ye playful and put a twist on tradition, at Virgin Hotels.
Virgin Hotels
Holiday 2021
Chiminy Crickets!
Milk n’ Cookies
Forever Young
BLAISE CEPIS DIRECTOR • DAN DEALY DIRECTOR OF PHOTOGRAPHY • MICA GALLINO CREATIVE DIRECTOR (‘20) • KARLA MILESKI CREATIVE DIRECTOR (‘21) • MATTHEW ECKRICH COPYWRITER • MY ROLE ART DIRECTOR