Back to School 2024
Back to School is full of ups, downs, and new connections - a perfect occasion to inspire Gen Z to use creativity to connect and share.
For IG’s 2024 Back to School campaign, we used the platform’s UI and Story Features to create a campaign that showcases how little acts of creativity lead to bigger moments of connection.
First Sunrise
First Game Nerves
First Color Conflict
First Cast Reveal
Some Highlights
First Crush
VINCENT HAYCOCK DIRECTOR • JEPH BURTON & HUNTER HAMPTON GROUP CREATIVE DIRECTORS • ANDREW TOBIN CREATIVE DIRECTOR • ERNEST CHAN & AMANDA WENNBERG SENIOR CREATIVE TEAM • PHOEBE KLEIN & KAYLA BECK JUNIOR CREATIVE TEAM • MATTHEW ECKRICH COPYWRITER • MY ROLE ART DIRECTOR