Uber Eats x Pixar
Emotional Support Water Bottle
The brief wrote itself — the protagonist of Inside Out 2, Riley, was turning 13 (the same age a teen can take an Uber ride by themselves) and making room for new emotional passengers inside her head.
So to celebrate the release of the film, we offered free UberTeen rides to teens going to see the movie and created an exclusive merch drop for fans available through UberEats.
We hopped on the trend of Emotional Support Water Bottles by creating exclusive Inside Out 2 tumblers that can be decorated based on your mood with customized stickers and charms.
Pixar fans and UberEats loyalists alike loved our drop!
We even made a cute lil’ spot where Riley takes an Uber Teen Ride by herself for the first time, and her emotions are totally cool about it (kind of).
Selfie
ZOE KESSLER GROUP CREATIVE DIRECTOR • GRACE MARTIN CREATIVE DIRECTOR • MATTHEW ECKRICH COPYWRITER • MY ROLE ART DIRECTOR, DESIGNER (t god for those Illustrator classes 😮💨) • EMMA MCGUIRE DESIGNER • GUORONG LIANG DESIGNER